Lion continues to promote the importance of hygiene habits among the children of Bangladesh. This social contribution, which includes spreading good hygiene practices like hand washing, aligns with Lion’s long-standing commitment to fostering health and cleanliness. Lion recognizes that these habits when cultivated at an early age, can have a profoundly positive impact on an individual’s health and lifestyle. Lion Group has provided educational materials, teacher training, and samples of Shokubutsu soap for this program in partnership with JICA.